Oodles Chinese is a family-owned food brand and one of the UK’s leading fast casual dining companies serving authentic Indo Chinese food since 2010. Today, it has become synonymous with providing freshly-cooked, amazing tasting and authentic food focused on a customer-led experience. Image

Oodles aimed to enhance their brand awareness on their TikTok channel, successfully amassing 20k followers in just 2 months. This growth was achieved by addressing customer pain points through entertaining videos that resonated deeply with their audience.

My role involved creating content centered on the conversations of the target audience, gleaned through comprehensive hashtag analysis. This method maximized views and facilitated community building. This strategy was then integrated into their content plan, incorporating trending topics, original videos, and the strategic use of TikTok's tools to effectively engage with their customers and wider audience.

In-depth audience analysis allowed me to understand precisely who their audience consisted of and the type of content they prefer and engage with the most. Oodles established a connection with their TikTok followers by generating content based on their requests and fostering open dialogue. This connection was further deepened by understanding the customers through their in-store interactions.

Comprehensive TikTok Profile Review

In-depth Insights Discovery and Market Research

Competitor Breakdown and Analysis

Identification of Target Audience and their Interests

Development of a Customised TikTok Strategy

Formulation of a Strategic Content Plan

Trend Anticipation and Forecasting

Creation of a Consistent Content Schedule

Regular Bi-Weekly TikTok Video Shoots

Video Editing

Crafting of Engaging Captions

Optimal Hashtag Utilisation

Scheduling Posts for Maximum Impact

Boosting Engagement Rates

Monthly Performance Analytics and Reports

Regular Strategy Reworking and Optimization

Click link above to access Heavenly Desserts TikTok Account Growth results ⬆️