Streamline your Coupon Campaigns with EzCoupon

EzCoupon is a B2B SaaS platform designed to streamline the creation, management, and distribution of coupon campaigns for advertisers and publishers. The platform offers seamless integration with existing e-commerce, CRM, and marketing systems, providing flexibility and control over coupon strategies.

Advertisers and publishers often face challenges in managing coupon campaigns due to:​

Fragmented Systems: Disparate tools for creating, distributing, and tracking coupons lead to inefficiencies.

Limited Customization: Inflexible coupon formats and rules hinder targeted marketing efforts.

Integration Issues: Difficulty in integrating coupon systems with existing platforms disrupts workflows.

Lack of Transparency: Insufficient campaign overviews make it hard to assess performance and make informed decisions.

Conducted interviews with advertisers and publishers to understand their pain points.

Identified the need for a unified platform that offers flexibility and seamless integration.​

Analyzed competitors like Talon.one, Voucherify, Affise, and Tune to identify gaps and opportunities.​

Developed intuitive user flows to simplify campaign creation and management.

Structured the platform to provide clear overviews and easy navigation.​

Created low-fidelity wireframes to map out core functionalities.

Developed high-fidelity prototypes in Figma, incorporating user feedback iteratively.​

Established a cohesive design system to ensure consistency across the platform.

Focused on clarity and usability to enhance user engagement.

Seamless Integration: API-driven integration compatible with major platforms, allowing management of coupons without disrupting existing workflows.

Flexible Coupon Creation: Support for various formats, including percentage discounts, fixed amount discounts, and custom coupons

Rule-Based Management: Advanced rule-setting capabilities, including expiration dates, usage limits, and product restrictions.

Multi-Channel Distribution: Distribution across email, social media, and affiliate networks with live attribution and tracking tools.

Detailed Campaign Overviews: Clear understanding of each campaign, including objectives, target audience, coupon types, distribution channels, and redemption rules.

The redesign of EzCoupons led to significant improvements:​

Enhanced Efficiency: Streamlined processes reduced the time to create and manage campaigns.

Increased Adoption: User-friendly design led to higher adoption rates among advertisers and publishers.

Improved Campaign Performance: Advanced tracking and analytics enabled better decision-making and optimization.​

User-Centric Design is Crucial: Understanding the specific needs of B2B users leads to more effective solutions.

Integration is Key: Ensuring seamless integration with existing systems enhances user satisfaction and adoption.

Flexibility Drives Success: Providing customizable options allows users to tailor campaigns to their unique requirements.

Transparency Enhances Trust: Clear overviews and reporting build confidence in the platform’s capabilities.