QBATZ Brand Guidelines

QBATZ Technology specializes in developing SaaS module software tailored for rental-based businesses. The objective was to create a cohesive brand identity that reflects innovation and technology, establishing a strong foundation for brand recognition and credibility.

QBATZ needed a distinctive and professional brand identity to:​

Differentiate itself in the competitive SaaS market.

Communicate its focus on technology and innovation.

Establish trust and credibility with potential clients.

Derived the logo concept from the letter “Q” and a square, symbolizing a pixel, representing technology and innovation.​

Utilized the golden ratio to create a balanced and aesthetically pleasing logo.​

Defined logo usage, misuse, applications, and style guides.

Created patterns to communicate the brand message effectively.​

Developed various mockups to showcase the logo on different mediums like websites, stationery, clothing, and mugs.

Logo Design: A unique logo combining the letter “Q” and a pixel, representing technology.

Brand Guidelines: Comprehensive guidelines covering logo usage, color schemes, typography, and patterns.

Visual Consistency: Ensured consistent visual identity across all platforms and materials.

Mockups: Real-life representations of the logo application to visualize brand presence.

The branding initiative led to significant positive outcomes:​

Increased Projects: QBATZ experienced a 60% increase in projects over two months post-branding.

Enhanced Client Engagement: The new brand identity helped in engaging new clients effectively.

Market Credibility: Established a strong and credible presence in the market.

Strategic Branding: A well-thought-out brand identity can significantly impact business growth and client engagement.

Visual Consistency: Maintaining consistency across all brand materials reinforces brand recognition.

Client-Centric Design: Understanding the client’s industry and values is crucial in creating a relevant brand identity.