Project Type: Marketing & Brand Strategy + Website Copywriti...
Michelle Pitcher
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Posted Jan 16, 2026
Project Type: Marketing & Brand Strategy + Website Copywriting Industry: Health & Wellness Role: Website Copywriter & Marketing Strategist I worked with a no...
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Oct 1, 2025 - Nov 26, 2025
Project Type: Marketing & Brand Strategy + Website Copywriting
Industry: Health & Wellness
Role: Website Copywriter & Marketing Strategist
I worked with a non-toxic living expert to revamp her website to convert more visitors into customers and build authority.
The problem:
She had thousands of website visitors per month, but nobody was converting. Her customer journey was confusing and unclear.
What I did:
I mapped out a simple, high-converting customer journey for her website, developed a storytelling strategy to turn readers into buyers, and re-wrote all her pages so readers could instantly resonate and understand her value.
You can read through all the copy for yourself here: https://drive.google.com/drive/folders/1BoQ36AzzQJ0d8FNuJYRwBdE62d_KnuH-?usp=sharing