Project Type: Lead Magnet Creation, Email Copywriting & Auto...

Project Type: Lead Magnet Creation, Email Copywriting & Automation Sequence Build

Industry: Health and Wellness

Role: Copywriter, Marketing Strategist, and Automations Expert

I worked with a leading expert in Practical Non-Toxic Living to strategize a high-converting lead magnet, translate her research into practical advice, and pre-sell readers to buy her signature Home Detox program.

The problem:

She had a lot of website traffic and email opt-ins but no conversions.

What I did:

I improved her strategy, simplified and clarified her messaging, and created an email campaign that both educated and sold.

You can read through the sequences for yourself here: https://docs.google.com/document/d/14qUuh8UkfJ1Slig608F6eC9xeMhP9qIOscQgmZdGYX0/edit?usp=sharing