Project Type: Lead Magnet Creation, Email Copywriting & Auto...
Michelle Pitcher
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Posted Jan 14, 2026
Project Type: Lead Magnet Creation, Email Copywriting & Automation Sequence Build Industry: Health and Wellness Role: Copywriter, Marketing Strategist, and ...
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Oct 1, 2025 - Dec 1, 2025
Project Type: Lead Magnet Creation, Email Copywriting & Automation Sequence Build
Industry: Health and Wellness
Role: Copywriter, Marketing Strategist, and Automations Expert
I worked with a leading expert in Practical Non-Toxic Living to strategize a high-converting lead magnet, translate her research into practical advice, and pre-sell readers to buy her signature Home Detox program.
The problem:
She had a lot of website traffic and email opt-ins but no conversions.
What I did:
I improved her strategy, simplified and clarified her messaging, and created an email campaign that both educated and sold.
You can read through the sequences for yourself here:
https://docs.google.com/document/d/14qUuh8UkfJ1Slig608F6eC9xeMhP9qIOscQgmZdGYX0/edit?usp=sharing