pro
Michelle Pitcher
copy/content writer, marketing strategist & funnel expert
- 2x
- Hired
- 5.00
- Rating
- 13
- Followers
Project Type: Short-form Social Media Video Scriptwriting
Industry: Service-Based Businesses, Finance/Law/Consulting
Role: Video Scriptwriter
I wrote video scripts for one of the fastest-growing video production agencies in the US, with a focus on TikTok and reels.
The problem:
These business owners lacked the time or knowledge to grow on social media. They were posting and getting no views, no appointments booked, and no traction for their business.
What I did:
I researched viral video topics, wrote scroll-stopping hooks, and condensed the content into a video that viewers would hold onto and find valuable.
You can check out a few examples here:
https://docs.google.com/document/d/1Pm6jtuJyftKiRjAE15PgNR2vKR38kTvRYgUm9k8Tz6g/edit?usp=sharing
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If it worked for them, it'll work for you, too.
This is just a taste of some of the feedback I've received from my copywriting clients.
https://water-cup-0c1.notion.site/Michelle-s-Copywriting-Case-Studies-Testimonials-2c62cc7cd659809a9147d22da549362a?pvs=143
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Project Type: Website Copywriting, Marketing Strategy & Website Design
Industry: Health & Wellness
Role: Website Copywriter, Marketing Strategist & Social Media Content Creator
I worked with an Ayurvedic clinic in Australia to improve their website by creating a clear customer journey, a resonant brand story, and compelling service offerings.
The problem:
She didn't have a good process for taking on online bookings, and her website was outdated and confusing.
What I did:
I created a simple website that clearly explained her services, inspired visitors to book, and increased sales with fewer operational headaches, while overseeing the design process.
You can read through all the copy for yourself here:
https://drive.google.com/drive/folders/19tF3T11Q_Hz9hW_Yr2SllVr7MZS8E_bW?usp=sharing
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290
Project Type: Marketing & Brand Strategy + Website Copywriting
Industry: Health & Wellness
Role: Website Copywriter & Marketing Strategist
I worked with a non-toxic living expert to revamp her website to convert more visitors into customers and build authority.
The problem:
She had thousands of website visitors per month, but nobody was converting. Her customer journey was confusing and unclear.
What I did:
I mapped out a simple, high-converting customer journey for her website, developed a storytelling strategy to turn readers into buyers, and re-wrote all her pages so readers could instantly resonate and understand her value.
You can read through all the copy for yourself here: https://drive.google.com/drive/folders/1BoQ36AzzQJ0d8FNuJYRwBdE62d_KnuH-?usp=sharing
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Project Type: Marketing Funnel Strategy, Ad Copywriting, Lead Magnet Creation, Email Copywriting, and Sales Page Copywriting
Industry: Spirituality
Role: Conversion Copywriter, Marketing Strategist, and Email Expert
I worked with a spiritual teacher to launch his online community for spiritual seekers to learn and grow, creating his marketing strategy and writing the ads, landing page, emails, and sales page.
The problem:
This was the first time he launched an online community, so he had no idea how to market it.
What I did:
I provided an end-to-end solution so he had everything he'd need to attract attention to his community, nurture and educate leads, and ultimately increase sales.
You can read through all the copy for yourself here: https://drive.google.com/drive/folders/1HT0iFUZcWqJJnvOf6HwtmiqR_LFfXz1U?usp=sharing
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Project Type: Marketing Funnel Strategy, Ad Copywriting, Lead Magnet Creation, Email Copywriting, and Sales Page Copywriting
Industry: Natural Health
Role: Conversion Copywriter, Marketing Strategist, and Email Expert
I worked with a midwife to launch her online course that helps women prepare for a natural birth by creating her marketing strategy, writing the ads, landing page, emails, and sales page.
The problem:
This was the first time she launched an online program so she had no idea how to market it.
What I did:
I provided an end-to-end solution so she had everything she'd need to attract attention to her program, nurture and educate leads, and ultimately make the sale.
You can read through all the copy for yourself here:
https://drive.google.com/drive/folders/11XMiZdRK6U38vLAVWVvASF1I7fx-eTUZ?usp=sharing
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Project Type: Lead Magnet Creation, Email Copywriting & Automation Sequence Build
Industry: Marketing & Operations Consulting for Environmental Nonprofits
Role: Copywriter, Marketing Strategist, and Email Automations Expert
I worked with a consultant who specializes in serving environmental nonprofits to improve their communications, marketing, and operations.
The problem:
She needed help growing her email list while pre-educating her leads about her service and its impact.
What I did:
I created a new lead magnet strategy, simplified and clarified her process, and created an email campaign that both educated and booked sales calls.
You can read through the sequences for yourself here:
https://docs.google.com/document/d/1owLhV61uPBDvjrv6miZNI8wVRYRRGOEXeQpg_bP4-Kk/edit?usp=sharing
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Project Type: Lead Magnet Creation, Email Copywriting & Automation Sequence Build
Industry: Health and Wellness
Role: Copywriter, Marketing Strategist, and Automations Expert
I worked with a leading expert in Practical Non-Toxic Living to strategize a high-converting lead magnet, translate her research into practical advice, and pre-sell readers to buy her signature Home Detox program.
The problem:
She had a lot of website traffic and email opt-ins but no conversions.
What I did:
I improved her strategy, simplified and clarified her messaging, and created an email campaign that both educated and sold.
You can read through the sequences for yourself here:
https://docs.google.com/document/d/14qUuh8UkfJ1Slig608F6eC9xeMhP9qIOscQgmZdGYX0/edit?usp=sharing
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