Michelle Pitcher
copy/content writer, marketing strategist & funnel expert
- $5k+
- Earned
- 7x
- Hired
- 5.00
- Rating
- 33
- Followers
Marketing Funnel + Email Content Strategy
Industry: Business Coach
Role: Marketing Strategist + Newsletter Ghostwriter
This is an example of a funnel audit I did for a business coach who wasn't converting as many leads as he could into his program.
The problem: Even though he has a large audience, the customer journey to join his program had many leaks, and the emails weren't as effective as they could be.
What I did: I analyzed his funnel and landing pages, provided insights to improve them, and created a step-by-step plan to increase conversions.
You can check it out here:
https://www.figma.com/board/S33YVFaJk1IEtl3B0iTdBq/Biz-Coach-Funnel-Strategy?node-id=0-1&p=f&t=17xJBoK13XeRZ7Hc-0
1
167
Launch Copywriting
Industry: Real Estate Agent
Role: Direct-Response Copywriter, Email Copywriter, Sales Copywriter
I worked with a real estate agent to write her 3-step marketing funnel, including the main sales page and upsell page, as well as a variety of email sequences to launch and nurture both her email list and past customers down the funnel.
The problem: She is an industry expert, but had never created an online course before and had no idea how to market herself.
What I did: I used her already-built-out strategy to make her sales pages and emails as compelling as possible, so her ICP would be excited to buy from her.
You can read every piece of the copy I wrote here:
https://drive.google.com/drive/folders/1QYjyCB3MPMu5jtd_UYg4evYypfT2Hueb?usp=sharing
1
180
Quiz Funnel Strategy, Copywriting and Email Sequences
0
7
Launch Copywriting
Industry: Female Dating Coach
Role: Direct-Response Copywriter, Email Copywriter, Launch Copywriter
I worked with a relationship coach to write out her entire 4-step marketing funnel, including all the sales pages and emails to nurture and convert cold traffic into customers for her online course.
The problem: She had no idea how to generate passive income from her expertise or sell her knowledge efficiently.
What I did: I clearly communicated what her products were and how they would help her ideal customer, while building demand and desire.
You can read every piece of the marketing funnel assets here:
https://drive.google.com/drive/folders/1V_Z8E9GwLaYhllfc3wu9STJmrPWDf0KO?usp=sharing
0
176