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Michelle Pitcher
copy/content writer, marketing strategist & funnel expert
- $5k+
- Earned
- 6x
- Hired
- 5.00
- Rating
- 22
- Followers
Marketing Funnel + Email Content Strategy
Industry: Business Coach
Role: Marketing Strategist + Newsletter Ghostwriter
This is an example of a funnel audit I did for a business coach who wasn't converting as many leads as he could into his program.
The problem: Even though he has a large audience, the customer journey to join his program had many leaks, and the emails weren't as effective as they could be.
What I did: I analyzed his funnel and landing pages, provided insights to improve them, and created a step-by-step plan to increase conversions.
You can check it out here:
https://www.figma.com/board/S33YVFaJk1IEtl3B0iTdBq/Biz-Coach-Funnel-Strategy?node-id=0-1&p=f&t=17xJBoK13XeRZ7Hc-0
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Launch Copywriting
Industry: Real Estate Agent
Role: Direct-Response Copywriter, Email Copywriter, Sales Copywriter
I worked with a real estate agent to write her 3-step marketing funnel, including the main sales page and upsell page, as well as a variety of email sequences to launch and nurture both her email list and past customers down the funnel.
The problem: She is an industry expert, but had never created an online course before and had no idea how to market herself.
What I did: I used her already-built-out strategy to make her sales pages and emails as compelling as possible, so her ICP would be excited to buy from her.
You can read every piece of the copy I wrote here:
https://drive.google.com/drive/folders/1QYjyCB3MPMu5jtd_UYg4evYypfT2Hueb?usp=sharing
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Quiz Funnel Strategy, Copywriting and Email Sequences
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Launch Copywriting
Industry: Female Dating Coach
Role: Direct-Response Copywriter, Email Copywriter, Launch Copywriter
I worked with a relationship coach to write out her entire 4-step marketing funnel, including all the sales pages and emails to nurture and convert cold traffic into customers for her online course.
The problem: She had no idea how to generate passive income from her expertise or sell her knowledge efficiently.
What I did: I clearly communicated what her products were and how they would help her ideal customer, while building demand and desire.
You can read every piece of the marketing funnel assets here:
https://drive.google.com/drive/folders/1V_Z8E9GwLaYhllfc3wu9STJmrPWDf0KO?usp=sharing
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YouTube Video Scriptwriting
Industry: Relationships & Women's Empowerment
Role: YouTube Strategist, Scriptwriter, and Visual Director
I worked with a relationship coach to help pivot her channel toward more women's empowerment content by developing a strategy, generating content ideas, writing long-form YouTube scripts, and selecting clips for shorts.
The problem:
She couldn't keep up with scriptwriting every week and needed someone to help her relieve some time.
What I did:
I uncovered her unique voice and wrote in a way that sounded like her. I ideated, outlined, and wrote scripts optimized for watch time and viewer engagement.
You can read through the entire script here:
https://docs.google.com/document/d/1Xm1Calo3uQ-lYrIzqM2IPNNIaAiLNkeX3OQcWhpRFjo/edit?usp=sharing
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Project Type: Short-form Social Media Video Scriptwriting
Industry: Service-Based Businesses, Finance/Law/Consulting
Role: Video Scriptwriter
I wrote video scripts for one of the fastest-growing video production agencies in the US, with a focus on TikTok and reels.
The problem:
These business owners lacked the time or knowledge to grow on social media. They were posting and getting no views, no appointments booked, and no traction for their business.
What I did:
I researched viral video topics, wrote scroll-stopping hooks, and condensed the content into a video that viewers would hold onto and find valuable.
You can check out a few examples here:
https://docs.google.com/document/d/1Pm6jtuJyftKiRjAE15PgNR2vKR38kTvRYgUm9k8Tz6g/edit?usp=sharing
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If it worked for them, it'll work for you, too.
This is just a taste of some of the feedback I've received from my copywriting clients.
https://water-cup-0c1.notion.site/Michelle-s-Copywriting-Case-Studies-Testimonials-2c62cc7cd659809a9147d22da549362a?pvs=143
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Project Type: Website Copywriting, Marketing Strategy & Website Design
Industry: Health & Wellness
Role: Website Copywriter, Marketing Strategist & Social Media Content Creator
I worked with an Ayurvedic clinic in Australia to improve their website by creating a clear customer journey, a resonant brand story, and compelling service offerings.
The problem:
She didn't have a good process for taking on online bookings, and her website was outdated and confusing.
What I did:
I created a simple website that clearly explained her services, inspired visitors to book, and increased sales with fewer operational headaches, while overseeing the design process.
You can read through all the copy for yourself here:
https://drive.google.com/drive/folders/19tF3T11Q_Hz9hW_Yr2SllVr7MZS8E_bW?usp=sharing
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Project Type: Marketing & Brand Strategy + Website Copywriting
Industry: Health & Wellness
Role: Website Copywriter & Marketing Strategist
I worked with a non-toxic living expert to revamp her website to convert more visitors into customers and build authority.
The problem:
She had thousands of website visitors per month, but nobody was converting. Her customer journey was confusing and unclear.
What I did:
I mapped out a simple, high-converting customer journey for her website, developed a storytelling strategy to turn readers into buyers, and re-wrote all her pages so readers could instantly resonate and understand her value.
You can read through all the copy for yourself here: https://drive.google.com/drive/folders/1BoQ36AzzQJ0d8FNuJYRwBdE62d_KnuH-?usp=sharing
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Project Type: Marketing Funnel Strategy, Ad Copywriting, Lead Magnet Creation, Email Copywriting, and Sales Page Copywriting
Industry: Spirituality
Role: Conversion Copywriter, Marketing Strategist, and Email Expert
I worked with a spiritual teacher to launch his online community for spiritual seekers to learn and grow, creating his marketing strategy and writing the ads, landing page, emails, and sales page.
The problem:
This was the first time he launched an online community, so he had no idea how to market it.
What I did:
I provided an end-to-end solution so he had everything he'd need to attract attention to his community, nurture and educate leads, and ultimately increase sales.
You can read through all the copy for yourself here: https://drive.google.com/drive/folders/1HT0iFUZcWqJJnvOf6HwtmiqR_LFfXz1U?usp=sharing
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Project Type: Marketing Funnel Strategy, Ad Copywriting, Lead Magnet Creation, Email Copywriting, and Sales Page Copywriting
Industry: Natural Health
Role: Conversion Copywriter, Marketing Strategist, and Email Expert
I worked with a midwife to launch her online course that helps women prepare for a natural birth by creating her marketing strategy, writing the ads, landing page, emails, and sales page.
The problem:
This was the first time she launched an online program so she had no idea how to market it.
What I did:
I provided an end-to-end solution so she had everything she'd need to attract attention to her program, nurture and educate leads, and ultimately make the sale.
You can read through all the copy for yourself here:
https://drive.google.com/drive/folders/11XMiZdRK6U38vLAVWVvASF1I7fx-eTUZ?usp=sharing
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Project Type: Lead Magnet Creation, Email Copywriting & Automation Sequence Build
Industry: Marketing & Operations Consulting for Environmental Nonprofits
Role: Copywriter, Marketing Strategist, and Email Automations Expert
I worked with a consultant who specializes in serving environmental nonprofits to improve their communications, marketing, and operations.
The problem:
She needed help growing her email list while pre-educating her leads about her service and its impact.
What I did:
I created a new lead magnet strategy, simplified and clarified her process, and created an email campaign that both educated and booked sales calls.
You can read through the sequences for yourself here:
https://docs.google.com/document/d/1owLhV61uPBDvjrv6miZNI8wVRYRRGOEXeQpg_bP4-Kk/edit?usp=sharing
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Project Type: Lead Magnet Creation, Email Copywriting & Automation Sequence Build
Industry: Health and Wellness
Role: Copywriter, Marketing Strategist, and Automations Expert
I worked with a leading expert in Practical Non-Toxic Living to strategize a high-converting lead magnet, translate her research into practical advice, and pre-sell readers to buy her signature Home Detox program.
The problem:
She had a lot of website traffic and email opt-ins but no conversions.
What I did:
I improved her strategy, simplified and clarified her messaging, and created an email campaign that both educated and sold.
You can read through the sequences for yourself here:
https://docs.google.com/document/d/14qUuh8UkfJ1Slig608F6eC9xeMhP9qIOscQgmZdGYX0/edit?usp=sharing
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