Michelle Pitcher
copy/content writer, marketing strategist & funnel expert
- $5k+
- Earned
- 7x
- Hired
- 5.00
- Rating
- 33
- Followers
Newsletter Build, Content Creation & Management
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2
Marketing Funnel + Email Content Strategy
Industry: Business Coach
Role: Marketing Strategist + Newsletter Ghostwriter
This is an example of a funnel audit I did for a business coach who wasn't converting as many leads as he could into his program.
The problem: Even though he has a large audience, the customer journey to join his program had many leaks, and the emails weren't as effective as they could be.
What I did: I analyzed his funnel and landing pages, provided insights to improve them, and created a step-by-step plan to increase conversions.
You can check it out here:
https://www.figma.com/board/S33YVFaJk1IEtl3B0iTdBq/Biz-Coach-Funnel-Strategy?node-id=0-1&p=f&t=17xJBoK13XeRZ7Hc-0
1
214
Launch Copywriting
Industry: Real Estate Agent
Role: Direct-Response Copywriter, Email Copywriter, Sales Copywriter
I worked with a real estate agent to write her 3-step marketing funnel, including the main sales page and upsell page, as well as a variety of email sequences to launch and nurture both her email list and past customers down the funnel.
The problem: She is an industry expert, but had never created an online course before and had no idea how to market herself.
What I did: I used her already-built-out strategy to make her sales pages and emails as compelling as possible, so her ICP would be excited to buy from her.
You can read every piece of the copy I wrote here:
https://drive.google.com/drive/folders/1QYjyCB3MPMu5jtd_UYg4evYypfT2Hueb?usp=sharing
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224
Quiz Funnel Strategy, Copywriting and Email Sequences
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7