From 0.40% to 11% CTR | Swimwear Brand Case Study Role: Perf...
Zacharenia Piperaki
From 0.40% to 11% CTR | Swimwear Brand Case Study
Role: Performance Marketing Strategist & Creative Director
Goal: Increase CTR and engagement for a boutique swimwear launch
Approach:
• Strategized a high-contrast, emotionally resonant concept
• Shot bold visuals contrasting snow + sea to break scroll inertia
• Created copy + ad sets tailored for cold and warm audiences
• Launched multi-platform campaigns (IG + Meta Ads)
Result:
• CTR boost from 0.40% → 11%
• Cost-per-click down by 68%
• Doubled landing page views in 10 days
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Posted Oct 10, 2025
From 0.40% to 11% CTR | Swimwear Brand Case Study Role: Performance Marketing Strategist & Creative Director Goal: Increase CTR and engagement for a boutiqu...
