Kostum N°1 - A Bespoke Fashion Limited Edition Ecommerce
Francesco Gallo
I designed and developed a limited-edition ecommerce website for Kostum N°1, an Italian womenswear brand with stores across Italy, known for its tailored take on streetwear. Built around the brand's 2019/20 collection, the site won Website of the Day on CSS Design Awards and an Honorable Mention on Awwwards.
A desktop navigation session: a general overview of the shopping experience and its flow.
The brief
Kostum already sold online, but wanted a dedicated website for its new season: one that could showcase the collection with real impact, strengthen the brand's online presence and awareness, and grow sales. The online shop also had to stay aligned with stock across the physical stores.
The approach
I handled the project from research and content architecture to UI and UX design and development. The idea was to let the brand's personality come through in every detail, from the loader to product imagery revealed on hover and bold magenta typography. To keep buying simple, complete looks work as a shopping system, so customers can buy a full outfit, not just single pieces. Behind the scenes, a custom sync system connects the website and inventory in real time. The real challenge was pairing a highly customised, editorial interface with a shopping experience that stayed fluid and intuitive: it took several weeks of fine-tuning after launch, guided by customer feedback. Design awards were part of the strategy from day one, to maximise visibility from the very first weeks.
The result
The site launched in September 2019 and was recognized within days by the leading web design juries, as planned from the start. Recognition CSS Design Awards: Website of the Day, September 2019 CSS Design Awards: UI Design, UX Design and Innovation awards, September 2019 Awwwards: Honorable Mention, October 2019 CSS Winner: Site of the Day, 2019
Key desktop views: the homepage, the shop's category index, a product category and the product page.
The full-screen menu, a complete look to shop as an outfit, recently viewed products and the about section.
Recognition
CSS Design Awards: Website of the Day, September 2019
CSS Design Awards: UI Design, UX Design and Innovation awards, September 2019
Awwwards: Honorable Mention, October 2019 CSS Winner: Site of the Day, 2019
The live site may have evolved since launch, as the client now manages and updates it independently.
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Posted Nov 2, 2026
A bespoke limited-edition ecommerce for Italian womenswear brand Kostum N°1, recognized by CSS Design Awards and Awwwards.
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Timeline
Jun 10, 2019 - Oct 10, 2019
