Revise Concept - Bespoke Luxury Fashion Ecommerce
Francesco Gallo
I designed and developed the ecommerce website for Revise Concept, an Italian womenswear brand with stores across Italy and a refined, luxury take on contemporary fashion. Its collections bring together seemingly different worlds, until contrast becomes the signature. The site earned a Special Kudos on CSS Design Awards and an Honorable Mention on Awwwards.
A desktop navigation session: from the welcome loader through the homepage, a product page and the menu.
The brief
Revise wanted an online presence that matched the refinement of its collections and stores, and a shop that could grow online sales. The real challenge was the audience: many customers were not used to buying online, so a distinctly non-standard, editorial interface had to stay effortless for everyone.
The approach
I handled the project from research and content architecture to UI and UX design and development. Every unconventional choice was balanced by a clear, familiar path to purchase. The experience opens with a welcome loader and an editorial lookbook, while Shop by Total Look lets customers buy a complete outfit in a few steps. Categories reveal product imagery on hover, and product pages keep visitors moving with related items and simple previous and next navigation.
The result
The site launched in early 2020 and was recognized within weeks by the leading web design juries.
Key homepage sections: Shop by Total Look, a complete look to buy as an outfit, the collection and the category index with imagery revealed on hover.
The product page, related items, previous and next navigation with the footer, and the full-screen menu.
The mobile homepage hero, keeping the editorial feel on smaller screens.
Recognition
CSS Design Awards: Special Kudos, March 2020
CSS Design Awards: UI Design, UX Design and Innovation awards, March 2020
Awwwards: Honorable Mention, March 2020
The live site may have evolved since launch, as the client now manages and updates it independently.
Like this project
Posted Nov 2, 2026
A bespoke luxury fashion ecommerce for Italian womenswear brand Revise Concept, recognized by CSS Design Awards and Awwwards.
Likes
0
Views
1
Timeline
Nov 1, 2019 - Feb 15, 2020
