I led the project end to end: art direction, research, content architecture, UI design, development and launch. The site breathes: generous space, quiet typography and slow, natural movement let each piece and each material be seen properly. The structure follows how professionals actually work, with dedicated sections for products, materials and projects, plus downloadable technical sheets for specification. Behind the bespoke Framer front end sits Shopify, which manages the catalogue today and is ready to handle sales, so the design stays fully custom while the commerce side stays solid and scalable.