Luwa • UX UI Design / Branding / E-Commerce by Germán LatasaLuwa • UX UI Design / Branding / E-Commerce by Germán Latasa

Luwa • UX UI Design / Branding / E-Commerce

Germán Latasa

Germán Latasa

To position LUWA as a modern, approachable, and distinctive wellness brand, we led a complete rebranding alongside a UX/UI redesign and e-commerce implementation. Migrating to Mi Tienda Nube allowed us to optimize the purchase flow and automate personalized plan delivery, improving both user experience and internal efficiency.
With a scalable digital structure in place, LUWA is now prepared to expand its offerings, build a stronger community through challenges, and move toward future subscription-based models.
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