Tierra Latina • UX / UI / Branding / Design System
Germán Latasa
To celebrate Tierra Latina’s 10th anniversary, we redesigned their website to simplify trip booking and highlight a travel approach rooted in meaningful experiences across Latin America, far from mass tourism.
Through in-depth marketing and user research, we optimized lead generation flows and collaborated with experts in marketing, social projects, SEO, branding, and development to strengthen both the user experience and the brand’s organic and paid strategies.
Email us: team@surstudio.co | sara@buyer.media
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Posted Sep 18, 2026
Branding, UX/UI and design system for Tierra Latina, creating a cohesive and scalable visual language across its digital experience.
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