Marketing Strategy for Non-Profit Lead Generation

Cian Condon

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Marketing Strategist

Performance Marketing Specialist

Digital Marketing Specialist

DonorSee is a community platform that is transforming how charitable giving is done, and how people connect with their giving.
People can give to vetted projects and nonprofits, and see the impact of their giving through video follow-ups directly from the ground. To date, they have raised over $9.2 million for people in need, 19,000 projects have been funded, and 54,000 videos updates have been sent from developing countries to people all over the world.

My Role:

As Marketing Manager at DonorSee, I successfully drove customer acquisition and helped the company generate over $5 million in donations through the implementation of a comprehensive marketing strategy. This included:
Creating and running performance marketing campaigns that helped to deliver over 5,000 new donors at a positive ROI.
Implementing a email marketing strategy that increase customer retention by 11%.
Overseeing a content marketing strategy that had a combined organic reach of over 10 million and grew our social following by 22,000.
Playing a key role in product development, including a website redesign, continuous A/B testing, and feature releases that enhanced the user experience.
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Posted Jun 28, 2024

Cian developed a comprehensive marketing strategy that successfully drove new customer acquisition and helped generated over $5 million in donations.

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Marketing Strategist

Performance Marketing Specialist

Digital Marketing Specialist

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