Indenize.Me - Branding
Antonio Affonso
ABOUT
Over the last few years, the problems involving flight companies and unsatisfied customers increased in Brazil. As a result, a lot of new companies were created with the promise to skip the Brazilian judiciary's bureaucracy and provide to the customer a quick and simple solution -- which often did not happen.
To change that, Indenize.me was born: a Legaltech that uses an A.I. chatbot to serve the customers.
SOLUTION
The briefing was clear: the client wanted a brand that was different from the others. Our first step was to come up with a name that could connect the brand to the audience and explain the services, but in a meaningful way.
The name Indenize.me (”compensate me” in Portuguese) is clear to say what the brand is willing to do for its customers. All the collaterals developed, from the visual identity to their website, had the goal to explain, connect and convert users into satisfied customers.
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Posted Jun 7, 2022
Trust and technology come together in a brand that uses artificial intelligence to fight bureaucracy.
