JunkStart had the knowledge its sales team needed, but it was scattered across company positioning, service standards, call scripts, objection handling, and detailed operating procedures. The challenge was to turn that volume of information into a manual employees could learn quickly and use in real conversations.

I built a 92-page editorial system tailored to how the material would be used. Clear section breaks separate culture, service, scripts and procedures; numbered steps, diagrams, tables and repeatable callouts turn dense instruction into scannable guidance. The compact, spiral-bound format supports constant reference, while the brand’s color and oversized typography keep the manual direct and energetic. The result is a single practical source for selling consistently, handling objections and delivering the promised client experience.