On × Community Leaders CloudEclipse FW23 •

On × Community Leaders CloudEclipse FW23

• Led the creator strategy and onboarding of ten running creators and community leaders across the UK and US for the launch of the CloudEclipse. The campaign centred around authentic first impressions and wear-testing experiences, culminating in a hero video collage that became one of On's top-performing posts of 2023, generating over 1.1 million views, 24.6K likes and 392 comments.