On × Joana Hanna SS24 Apparel •

On × Joana Hanna SS24 Apparel

• Managed the end-to-end creator campaign for Paris-based creator Joana Hanna, introducing her as an On partner through a content series inspired by her Parisian roots and unique perspective on movement. Featuring the SS24 Apparel ‘Feel Nothing’ collection, the campaign celebrated self-expression and training through an elevated storytelling approach. I oversaw talent management and campaign delivery alongside a roster of 12 creators.