Naomie Touré Samarou
Creator Partnerships & Cultural Marketing Specialist
New to Contra
Naomie is ready for their next project!
Rolling Stone Africa × AlphaTheta
One of One: LeadHER by the Beat
• Led end-to-end campaign management for AlphaTheta's LeadHER by the Beat initiative celebrating women shaping the future of sound across Africa. The campaign featured DJs Chelsea Sloan (South Africa), DJ Michelle (West Africa) and DJ Kaneda (East Africa), exploring identity, representation and the future of women in music. Deliverables included one editorial feature on Rolling Stone Africa, three long-form YouTube interviews, three short-form videos and three editorial carousel series, which I developed creatively and editorially while managing talent and production from start to finish.
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On × Joana Hanna
SS24 Apparel
• Managed the end-to-end creator campaign for Paris-based creator Joana Hanna, introducing her as an On partner through a content series inspired by her Parisian roots and unique perspective on movement. Featuring the SS24 Apparel ‘Feel Nothing’ collection, the campaign celebrated self-expression and training through an elevated storytelling approach. I oversaw talent management and campaign delivery alongside a roster of 12 creators.
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On × Cheyenne & Logane
SS23 THE ROGER Spin
• Led creator campaign management for French movement artists Cheyenne and Logane for the launch of THE ROGER Spin. Blending dance and creative movement, the campaign showcased the versatility and lightness of the shoe through an editorial-first approach. I managed campaign execution alongside a network of 10 creators from briefing through delivery.
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On × Community Leaders
CloudEclipse FW23
• Led the creator strategy and onboarding of ten running creators and community leaders across the UK and US for the launch of the CloudEclipse. The campaign centred around authentic first impressions and wear-testing experiences, culminating in a hero video collage that became one of On's top-performing posts of 2023, generating over 1.1 million views, 24.6K likes and 392 comments.
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