• Led end-to-end campaign management for AlphaTheta's LeadHER by the Beat initiative celebrating women shaping the future of sound across Africa. The campaign featured DJs Chelsea Sloan (South Africa), DJ Michelle (West Africa) and DJ Kaneda (East Africa), exploring identity, representation and the future of women in music. Deliverables included one editorial feature on Rolling Stone Africa, three long-form YouTube interviews, three short-form videos and three editorial carousel series, which I developed creatively and editorially while managing talent and production from start to finish.