PicallEx

Picallex presents itself as a robust omnichannel platform specialized in sales, incorporating advanced support for VOIP, SMS, and WhatsApp. Through its sophisticated Customer Relationship Management (CRM) system and its seamless integration with Lead Management Software (LMS), Picallex provides a comprehensive solution designed to centralize, manage, administer, and efficiently transform leads into valuable customers. The professionalism and security of our platform ensure optimal handling of your commercial strategies.

The endeavor was labeled as the "PicallEx UI and UX Enhancement Initiative." A critical component was the mentorship and upskilling of the front-end developers in the nuances of UX best practices.

The linchpin was to bring cohesiveness to the UI and elevate the entire user journey.

Over its tenure, Picallex underwent development with varied technological stacks. This meant multiple chefs in the kitchen, leading to a mosaic of UI and UX impressions. Absent were the guiding hands of a specialized design battalion or a UX maestro.

With Picallex on a swift upward trajectory, the imperative was clear: an overhaul of the visual interface, which, in its current state, was less than optimal and left the door ajar for competitors.

Upon distilling insights from user research, the maiden endeavor was to sculpt a new Design System. This system was envisioned to be the golden thread weaving through the myriad apps on the platform. Recognizing the magnitude of the redesign, a phased approach was adopted, starting with the Chat App and sequentially addressing the Drivers App, Manager App, Orders App, and culminating with the Activity Stream App.

The design pillars were:

Crafting an intuitive and streamlined UI.

Infusing a tangible delight in every user touchpoint.

Ensuring memorable user-platform engagements.

Introducing a contemporary visual language to the UI.

The road was not without its bumps:

A conspicuous void in the form of a unified design system or UI lexicon.

A discernible lack of steering in the realms of UX and front-end aesthetics.

The absence of a dedicated UX torchbearer or design aficionado.

The strategic roadmap to navigate these challenges included:

Handpicking and grooming a promising junior front end developer to spearhead the emergent UX division.

Marshaling a synergistic squad from both Crafter and PicallEx, operating under the aegis of the CTO.

This team embarked on a journey to conceptualize a gamut of screens, laying the bedrock for the Design System's foundational elements. With the Design System blueprint in hand, the team bifurcated. One brigade was entrusted with crafting the UI lexicon for React, while the other delved into the rejuvenation of the entire platform, leveraging the freshly minted Design System.

This case study encapsulates the meticulous metamorphosis of the Picallex platform, underscoring the quintessence of a harmonized UI/UX paradigm and its undeniable sway on business trajectory and market stance.