Design Sprints as a tool for digital transformation and change
Escuela de Innovación is an organization with a double purpose, run Design Sprint workshops for SMBs, startups, corporations, NGOs and teach about this methodology as a vehicle of change for individuals looking to improve their professional career and income.
Getting started is more important than being right
Since the Sprint book was released in 2016, it has become one of the most important resources for many product builders, UX designers, creators and innovators, to name a phew. Not only individuals but many companies and large corporations decided to create products and services using this methodology.
Escuela de Innovación was formed in 2018 and grabbed the methodology at their core value proposition to form new masters (facilitators) and help companies to apply Sprint to innovate products, services, processes, etc.Just and only 2 years later they have positioned as the leader organization in Latin America to run Design Sprint Workshops and working closely with book author Jake Knapp.
The Challenge
My initial challenge was to position Escuela de Innovación in its own category so it wasn’t perceived as another creative or innovation agency. Sure they are a creative agency but they do so much more than that.
I went through many iterations and visual treatments of the brand and landed on one they are proud of. I built a marketing site as a continuation of the visual design and unique story, providing people with the exact information they need to know to inspire booking or hiring them.
