BRANDING, PACKAGING & WEB DESIGN

PRIMARY LOGO / SUBMARK / WORDMARK / BRAND ELEMENTS / PRODUCT / PACKAGING / SOCIAL CONTENT / BUSINESS CARD / WEB DESIGN 

BEEST.inc, a primal modern fitness brand, channels ancient strength and raw purpose into sleek, contemporary design where the spirit of the warrior meets the wisdom of the hive. Merging masculine energy with environmental stewardship, BEEST.inc redefines what it means to train with intention. Inspired by mythic power and the urgency of ecological action, the brand’s bold new identity fuses grit with grace. A sharp, geometric wordmark nods to honeycomb precision, while a palette of black, gold, and charcoal evokes resilience, royalty, and grounded strength. This evolution honours BEEST.inc’s deep commitment to men’s mental health, movement, and the preservation of bees... a symbol of both vulnerability and power. It signals a future where fitness fuels purpose, and every rep, breath, and purchase contributes to a world built on strength, connection, and collective growth.

Working with Jasmine on BEEST.inc was honestly a dream. She just got it from the beginning. The logo is powerful and unique, the packaging looks so premium, and the website pulls everything together perfectly. It all feels super aligned with the message and vibe I had in mind, but even better than I imagined. I've had heaps of compliments already. So stoked with how it all turned out! Thanks again Jasmine.