Retail Spotlight ✦ Instagram Reel



What did I do?

• Conceptualized the frame-by-frame sequence of this product reel to fulfill the request of highlighting a stockist
• Hired acting talent
• Directed, filmed, edited, and sourced music using iPhone and Adobe Premier Rush
• Wrote copy for Instagram caption and included SEO keywords in-video using Instagram Reel Editor

How did it perform? (Organic)

Out of 419 total posts | Last updated: 8/25/23

• Reach: 16.8K
  • 🥇 #1 highest
    • Typically 849-1.6K accounts (+1.65K% vs median reach of the page's reels)
• Likes: 723
  • 🥇 #1 highest
    • Typically 47-88 likes (+1.01K%)
• Comments: 17
  • #5 highest
    • Typically 2-9 comments (+325%)
• Shares: 44
  • #5 highest
    • Typically 1-5 shares (+1.37K%)