Event Branding for Women's Tennis Association
Allison Biggs
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Posted Jul 3, 2024
Art direction and execution of all on-site deliverables for the event, including backdrops, signage, LED, court, social & digital assets for event marketing
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Clients
WTA
I worked with the WTA creative team to create a full brand identity for the year-end event, the WTA Finals, held in Fort Worth, Texas in 2022.
Full court shot at WTA Finals Fort Worth at the Dickies Arena
My duties
Research & execute a unique brand identity for the event
Lead and manage the creative team in developing graphics to support the overall brand experience
Develop court signage & LED graphics to be featured in the Dickies Arena
Scope print pieces & develop accordingly
Design social media assets & posts for use before, during & after the event
Draw Ceremony held at Hotel Dover in Fort Worth
Skills
Time & task management
Team leadership
User & location research
Graphic design using Adobe Creative Suite
Understanding of print & digital specs, including environmental (court) and LED
