I led the design and branding of the ATP WTA Live app, working closely with a team of designers and developers to ensure that cross-functional communication and standards were met. Our aim was to create an interface that combined the vibrant world of the WTA and ATP tours with a gamified, fresh take on a mobile sporting app. The end result was both visually appealing and user-friendly – satisfying the key audience of tennis enthusiasts while staying true to our brand voice.

Research & execute a unique brand identity for the app

Lead and manage the creative team in developing graphics to support the overall brand experience

Research users & interface best practices for seamless user experience

Communicate with & between design & dev teams to ensure alignment on timeline, style & budget

Oversee design of social media assets & posts to promote launch

Time & task management

Team leadership

User research & experience design

UI design using Figma

Graphic design using Adobe Photoshop