I led the design and branding of the ATP WTA Live app, working closely with a team of designers and developers to ensure that cross-functional communication and standards were met. Our aim was to create an interface that combined the vibrant world of the WTA and ATP tours with a gamified, fresh take on a mobile sporting app. The end result was both visually appealing and user-friendly – satisfying the key audience of tennis enthusiasts while staying true to our brand voice.
Splash screen design for ATP WTA Live app
My duties
Research & execute a unique brand identity for the app
Lead and manage the creative team in developing graphics to support the overall brand experience
Research users & interface best practices for seamless user experience
Communicate with & between design & dev teams to ensure alignment on timeline, style & budget
Oversee design of social media assets & posts to promote launch
Custom H2H screen design
Skills
Time & task management
Team leadership
User research & experience design
UI design using Figma
Graphic design using Adobe Photoshop
ATP WTA Live app screens
0 likes · 5 views · Jul 3, 2024
Created an interface that combines the vibrant world of the WTA and ATP tours with a gamified, fresh take on a mobile sporting app.
