Salty Pups | No paws-ing on brand design

Jenna Patrick

The task was to come up with a new brand for a community run doggy daycare and sitting service. They were based on the Kent coast and wanted to feel of the place to come through in the branding as well as the playful nature of the pups they work with and the eclectic mix of owners! Margate is a creative community by the sea and is proud of that. I developed the brand logo, copy and all site content as they had very little to work with. So this was a fully autonomous creative challenge where i got to help shape not only the visuals but whole tone of the brand. The budget was fairly light so i utilised framer to get this designed and built efficiently, relying on proven design practice and the modules available in framer we were good to go on schedule.
Site design in figma and built in framer
Site design in figma and built in framer
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Posted Jan 5, 2024

Role: Brand + Product designer // Outcomes: Brand & UX/UI Design. Web build in framer. For Salty Pups brand that encapsulates the coastal charm and canine joy.

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