Shopify UX Redesign & Conversion Optimization

Project Overview

Led a strategic UX redesign for an established Shopify store to enhance user understanding and increase conversion rates. The project involved a careful analysis of user pain points, creation of refined design prototypes in Figma, and implementation of changes using Liquid templating language within the store's existing theme architecture.

Process & Methodology

Discovery & Analysis

Conducted UX audit to identify friction points in the customer journey

Analyzed user behavior data to pinpoint where potential customers were abandoning the purchasing process

Established clear KPIs focused on conversion rate, average order value, and customer engagement metrics

Design Improvements

Created wireframes and interactive prototypes in Figma focusing on:

Simplified navigation structure for improved product discovery

Redesigned product pages with clearer information hierarchy

Enhanced mobile responsiveness for seamless cross-device experience

Optimized checkout flow to reduce abandonment

Incorporated stakeholder feedback through iterative design revisions

Technical Implementation

Translated Figma designs into functional Shopify theme components

Customized the existing theme using Liquid templating language

Implemented clean, maintainable code following Shopify best practices

Optimized theme assets for performance and page load speed

Streamlined maintenance process for store administrators

Technologies & Tools

Figma for UX/UI design and prototyping

Shopify Liquid for theme customization

HTML, CSS, JavaScript for frontend implementation

GitHub for version control

Google Analytics for performance monitoring

Like this project

Posted Mar 18, 2025

Collaborated with a Shopify store owner to identify UX pain points, create intuitive interface improvements in Figma, and implement optimized designs.

Likes

Views

Timeline

Oct 15, 2024 - Nov 4, 2024

Clients