Ralph Lauren | Hero - Redesign

This is one is if @RalphLauren hired me to re-design their current hero section for the holidays. I've seen this video floating around and mentions of it gaining a ton of traction on social media. So I took the executive decision.. since I have a pulse on the market..lol.. to immediately add it to the hero section.

I mean come on!!! who doesn't love that bear.

The top navigation was inspired in part by @Dior and the bottom was something I recently learned from @alex_barashkov on one of his recent videos https://youtube.com/watch?v=SLybn7mkqE8… where for a split second you can see how to mask an object in figma.

Instead of a boring button which is what most luxury companies do, I thought more of a ticket inspired border with yellow glowing orbs on the edges. I tried a corduroy texture but it didn't make much of a difference.

Ralph Lauren embraces the spirit of New York City, so that sub heading under the logo had to be there. And I wanted to change the main heading from Holiday 2024 to Seasonal Tradition to further advance the idea of this bear becoming a tradition-- more than it already is.

Unmatched elegance as a little touch. One-of-a kind button text to make it more personal and less dry instead of "Explore Now" All the text was deconstructed from their own subheading that you see on the left.