Fresh New Look for The Plaza, A Fairmont Managed Hotel New York. There was wayyyy too much going on. You didn't know if you wanted to look at the images in the slider above, read the heading or book. 1. Make top navigation simple 2. Make hero image big and impressive - like the hotel (that I've never been to) 3. A heading that makes sense for RIGHT NOW. (grabbed it from an instagram post they made a couple days ago) 4. Show their history - tagline Est. 1907 added 5. Make the booking section like it is a part of the hotel.