canfitpro Website Refresh

Doris Li

Brand Designer
Graphic Designer
Web Designer
Figma
WordPress
Canadian Fitness Professionals
canfitpro's official website is the front desk of all canfitpro services. People can learn about all canfitpro's certification courses and continuing educating courses, log in to their portal and register for their events. In 2020, canfitpro decided to make a website refresh to meet the new AODA (Accessibility for Ontarians with Disabilities Act) Level AA requirement and follow the latest design trends.
Old and New Website comparison
Old and New Website comparison

My Role

Led canfitpro website redesign with 2 external designers and 1 external developer
Internal and external user interview
Designed 10 basic pages with all reusable components.
Built responsible pages in WordPress
Customized user interface with CSS and Javascript
Wrote SEO and made sure everything is aligned to WCAG 2.0 (AODA Level AA)

The Challenge

Our goal for the project was to redesign canfitpro website to form a cohesive user and administrator experience and facilitate a refined administration process to ensure the following:
Users can easily find key information
Faster and easier course purchasing flows
Modernized look and feel
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