Fit2Motivate Website Design

Doris Li

Brand Designer
Graphic Designer
Web Designer
Adobe Photoshop
Adobe XD
WordPress
Fit2Motivate is a startup studio specializing in workshops, retreats, and classes both online and in-person, designed to nourish the mind, body, and spirit connection. In 2023, the founder, Kari, recognized the need to expand her business and reach a wider audience.
To achieve this, she envisioned a website that would showcase the fitness classes she teaches, advertise special events, and provide a seamless booking experience for potential students. The goal of the website was to create an inviting online presence that reflects the vibrant and holistic nature of Fit2Motivate's offerings.

My Role

Collaborated with Kari to understand her business objectives, target audience, and design preferences
Create UI Kit with color schemes, typography, button style, custom icons and imagery
Design wireframe and high-fidelity prototype
Utilize WordPress and Elementor builder to translate the design into a fully functional and responsive website
Integrate Wellnessliving platform for class booking
Write SEO, work on page optimization, and ensure the whole website is WCAG 2.0 compliance. Got 95/100 on Google PageSpeed Insights.
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