Role: Product Designer

Design a world-class digital destination for global fandom, delivering over 40,000 live games annually across 100 international associations, alongside a vast library of video-on-demand content.

The platform required a highly scalable architecture to serve as a one-stop shop for supporters globally, providing live coverage that ranges from top-flight professional leagues to previously unserved youth and women's competitions.

Organizing and surface an overwhelming volume of live and archived content in an intuitive, discoverable way.

Seamlessly integrating high-density, real-time data (timers, scoreboards, live statistics) into the live video experience without cluttering the interface or overwhelming the user.

Developing strategic monetization avenues for a free-to-access model through integrated sponsorships, without compromising the fan experience.

Centralized Content Discovery: Designing a "Match Centre" to serve as the primary, intuitive gateway. This focal point prioritized user experience to facilitate easy access to upcoming streams and archived matches for both new and returning users.

Designing for Real-Time Environments: Applying a deep understanding of complex systems and product requirements—capabilities essential when designing interfaces for live TV voting systems and rapid data collection apps—to ensure the live viewing experience remained stable, immersive, and informative.

Commercial Collaboration: Working directly with commercial stakeholders to identify and integrate organic sponsorship opportunities alongside traditional advertising.

Immersive Viewing Interfaces: Crafted elegant player and platform overlays that seamlessly integrated match highlights, comprehensive overviews, and live statistics directly into the viewing experience.

High-Volume Navigation: Built scalable content hubs that effortlessly guided users through tens of thousands of annual events across men's, women's, and youth categories.

Integrated Monetization: Designed non-intrusive, high-value commercial integrations that supported the platform's free-access model while satisfying partner requirements.

Delivered an intuitive, centralized streaming destination that successfully balanced high-density real-time data, massive content scale, and strategic commercial integration.