2000 & Late: How Graphic Design and Big Ideas Drive Conversion

How a Non-Traditional Approach to Graphic Design Led to Features in Cosmopolitan, Women’s Day, and Refinery29

In a field where perfection is often the goal, my approach is simple: start with an idea that makes people feel something. With a background that’s anything but typical, I focus less on polish and more on creating work that connects.

Emotion First I begin each project by asking, How do I want someone to feel? This sets the tone, making sure the design has purpose and personality.

Big Ideas Over Complexity My process leans on brainstorming culturally relevant, memorable ideas. It’s about saying something, anything, not just making something nice to look at

Intentional Simplicity I keep it straightforward—removing anything that distracts from the core idea, allowing the concept to stand on its own.

This focus on ideas, not decoration, led to features in Cosmopolitan, Women’s Day, and Refinery29—proof that impactful design is rooted in meaning, not just aesthetics. But aesthetics I like, too.