2000 & Late: How Graphic Design and Big Ideas Drive Conversion
Laureano Figueroa
How a Non-Traditional Approach to Graphic Design Led to Features in Cosmopolitan, Women’s Day, and Refinery29
Thesis
In a field where perfection is often the goal, my approach is simple: start with an idea that makes people feel something. With a background that’s anything but typical, I focus less on polish and more on creating work that connects.
My Creative Process
Emotion First
I begin each project by asking, How do I want someone to feel? This sets the tone, making sure the design has purpose and personality.
Big Ideas Over Complexity
My process leans on brainstorming culturally relevant, memorable ideas. It’s about saying something, anything, not just making something nice to look at
Intentional Simplicity
I keep it straightforward—removing anything that distracts from the core idea, allowing the concept to stand on its own.
Results
This focus on ideas, not decoration, led to features in Cosmopolitan, Women’s Day, and Refinery29—proof that impactful design is rooted in meaning, not just aesthetics. But aesthetics I like, too.
For brands wanting authenticity and impact, my approach shows that personality-driven design creates connections that last.
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Posted Nov 3, 2024
Using a non-traditional approach, I built a brand that resonates—earning features in Cosmopolitan and proving that ideas + design drive audience connection.
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