Develop a cohesive visual strategy for a brand seeking to enhance its in-store and street presence. The goal was to create a unified look that would reflect a refined yet approachable vibe across all brand touchpoints.

To bring this vision to life, I focused on clean typography and thoughtful design elements that communicate a welcoming atmosphere. The typography and layout choices were essential in establishing the brand’s personality, creating a modern yet inviting aesthetic.

The color palette was carefully selected to align with the brand’s values, reinforcing a consistent and memorable identity across menus, signage, and other visual elements.