Visual Strategy for Brand: From Menus to Street Presence
Laureano Figueroa
About the Project
Develop a cohesive visual strategy for a brand seeking to enhance its in-store and street presence. The goal was to create a unified look that would reflect a refined yet approachable vibe across all brand touchpoints.
Scope of the Project
To bring this vision to life, I focused on clean typography and thoughtful design elements that communicate a welcoming atmosphere. The typography and layout choices were essential in establishing the brand’s personality, creating a modern yet inviting aesthetic.
The color palette was carefully selected to align with the brand’s values, reinforcing a consistent and memorable identity across menus, signage, and other visual elements.
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Posted Nov 5, 2024
Brand Visual Strategy Design Work
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