Branding Sarah Thompson – Bold & Inspiring Life Coach Identity
Madison East
For Sarah Thompson, an online life coach, I crafted a brand identity that reflects her empowering approach to personal growth. The design includes a main and secondary logo, a branded pattern, color palette, and font pairings, all thoughtfully chosen to evoke confidence and inspiration. I also designed her website to complement this strong, motivating brand presence.
Sarah’s main logo, displayed with her empowering motto ‘Unlock Your Potential,’ incorporates bold black typography with a pop of blue and green accents to symbolize growth and clarity.
The mood board for Sarah Thompson’s brand, featuring images of people engaged on their phones, reflects the digital and social media-driven nature of her online life coaching business.
A peek at Sarah Thompson’s website mockup, where her custom brand pattern subtly enhances the design, reinforcing the brand’s modern and engaging presence.
A glimpse of Sarah’s website, designed with a harmonious color palette of green, blue, and tan, showcasing her main header and an easy sign-up section for coaching services.
An inside look at Sarah Thompson’s website, featuring testimonials from past clients—highlighting the positive impact of her coaching services.
Behind the Scenes: Crafting Sarah Thompson’s Empowering Brand Identity
Sarah Thompson’s brand identity was carefully crafted to reflect her empowering and digital-first approach to life coaching. From the modern logo and brand colors to the custom pattern and thoughtfully chosen fonts, every element was designed to resonate with her target audience. This brand identity guide showcases the cohesive look and feel that now defines Sarah’s online presence, enabling her to connect with clients authentically and inspire growth.
A look at Sarah Thompson’s brand identity guide, showcasing the logo, color palette, fonts, and patterns—all designed to reflect her digital, empowering life coaching services.
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Posted Feb 13, 2025
Sarah Thompson’s empowering life coach brand, including logos, colors, patterns, fonts, and website, reflecting her digital-first coaching approach.
