Branding Kathleen's House of Flowers – A Fresh & Floral Identity

Madison East

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

For Kathleen's House of Flowers, I created a floral-inspired brand identity that reflects the beauty and elegance of nature. The project included designing a custom logo, selecting a harmonious color palette, pairing fonts that complement the aesthetic, and crafting brand elements that evoke a fresh, welcoming vibe for the business. The result is a cohesive and memorable identity that captures the essence of Kathleen's floral creations.

The custom logo for Kathleen’s House of Flowers, designed to capture the elegance and warmth of her floral business with a sophisticated yet approachable feel.

A look at the custom branded pattern for Kathleen’s House of Flowers, incorporating delicate floral elements to enhance the business’s fresh and inviting identity.

Kathleen’s business card mockup, featuring the back side with the heartfelt message ‘With Love, From Kathleen’s,’ adding a personal and thoughtful touch to her brand.

Social Media Graphics for Kathleen’s House of Flowers

As part of Kathleen’s House of Flowers’ branding, I designed engaging social media posts that helped promote seasonal specials and connect with customers in a fun, memorable way. These playful graphics incorporate the business’s floral aesthetic while keeping the messages fresh and inviting, perfectly suited to their audience.

A fun and festive Valentine’s Day graphic, featuring floral-themed conversation hearts and puns, promoting Kathleen’s House of Flowers' seasonal specials.

A playful graphic for Valentine’s Day, featuring dice with hearts and the message ‘Roll the Dice on Romance,’ encouraging customers to wow their special someone with flowers.

A vibrant and elegant social media post promoting wedding season at Kathleen’s House of Flowers, designed to highlight the beauty and personalization of her floral arrangements for weddings.

Behind the Scenes: Crafting Kathleen’s Floral Brand Identity

Kathleen’s House of Flowers’ branding was designed with nature and elegance in mind. In this behind-the-scenes breakdown, I’ll walk through the thoughtful design choices made for the logo, color palette, and tagline, all of which were created to reflect the essence of Kathleen’s floral business. Each element was carefully selected to resonate with her audience and showcase the beauty of her work.

A breakdown of Kathleen’s main and secondary logos, with design choices that emphasize elegance, nature, and a welcoming, floral-inspired aesthetic.

The custom color palette for Kathleen’s House of Flowers, chosen to evoke warmth, freshness, and the natural beauty of flowers, perfectly complementing the brand’s identity.

Kathleen’s tagline, ‘Bringing Beauty to Every Doorstep,’ crafted to reflect the brand’s mission of delivering floral elegance and joy to every customer.

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