Branding & Logo Design for Giftful – Eco-Friendly Gift Wrap

Madison East

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

For Giftful, a conscious alternative to traditional gift wrap, I was tasked with creating a brand identity that reflects its sustainable and eco-friendly mission. The goal was to develop a logo and overall branding that communicated both the premium quality and eco-conscious values of the brand. Through a collaborative process with the client, we created a memorable logo, cohesive color palette, and brand style guide that highlights Giftful's commitment to sustainability in every gift-giving experience.

The Giftful logo, featuring a ribbon detail on the 'G', perfectly capturing the brand's eco-friendly and thoughtful approach to gift-giving.

Another example using the Giftful logo, with the addition of their motto.

Giftful's business card design

Handcrafted Giftful gift tags, designed to complement the brand’s sustainable ethos and elevate the gift-giving experience with thoughtful, eco-friendly details.

Giftful's Instagram branding, creating a cohesive and vibrant online presence that reflects the brand’s commitment to sustainability and stylish gifting.

Branded wrapping paper from Giftful, designed to be as beautiful and eco-conscious as the gifts it wraps, reinforcing the brand’s commitment to sustainable gifting solutions.

A comprehensive look at Giftful’s full brand identity, showcasing the logo, color palette, typography, and custom elements that unify their eco-friendly message across all touchpoints.

Behind the Scenes: Design Decisions Shaping Giftful's Branding

In this section, we dive into the design choices that brought Giftful’s brand to life. From the creation of the logo to the development of supporting brand elements, submark, and color palette, each decision was made with careful consideration to reflect Giftful’s eco-conscious mission and commitment to sustainable gifting.

Another look at Giftful's main logo.

A detailed breakdown of Giftful’s logo, highlighting the thoughtful design choices that reflect the brand’s core values of sustainability and conscious gifting, with special emphasis on the ribbon detail in the ‘G’.

Giftful’s brand elements, including a bow, present, scissors, and gift tag, were carefully selected to evoke the spirit of thoughtful gifting while reinforcing the brand’s eco-friendly values."

A closer look at Giftful’s submark logo grid, showcasing the meticulous design process behind this scalable and versatile branding element.

Giftful’s color palette, chosen for its natural and calming tones, reflects the brand’s commitment to sustainability and the beauty of thoughtful, eco-conscious gifting.

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Posted Feb 13, 2025

Giftful’s branding, including logo, custom elements, submark, and color palette, all reflecting the brand’s eco-conscious mission and sustainable gifting.

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