Solera Technologies - Creative Retainer
Cat Lim
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Posted Jul 31, 2023
Led Solera Tech's creative revamp during its acquisition, updating brand identity, designing B2B print and digital assets, and enhancing conference creatives.
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Solera Holdings Inc
Through a collaborative process, we teamed up with Solera to develop brand guidelines that defined the company’s visual and messaging standards, including the use of logos, colors, and typography.
The company was navigating rapid growth through recent acquisitions and mergers and was in need of a solid visual statement that binds different entities under one brand umbrella. The result was a cohesive identity that unifies different segments of companies under Solera’s values and vision.
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