Drove Zip's brand identity articulation and visual direction during global scaling, setting solid social media ad design production, and collaborative KPIs.
Brand identity articulation was our primary role with Zip as the company massively scales its operations across the globe. Establishing a visual identity direction was a top priority in setting up a solid social media ad design production.
Establishing KPIs at the start of the project helped set a collaborative tone that was further strengthened through thoughtful design iteration with Zip’s ad strategy team.