SourceWhale was growing rapidly and was in need of a solid visual direction that stretches itself to distinct branded elements like illustrations to bring the vision to life. Custom booths and promotional materials were a big priority in the pipeline as the company needed the materials for a major job fair event.
The creative synergy heavily focused on creating branded collaterals that effectively represented the brand and generated excitement in the job search community. The creative partnership helped establish and strengthen brand integrity and credibility in the market.