I had the opportunity to work as a UI designer for Publicis Sapient Nitro on a high-profile project for Unilever's Axe brand. Publicis Sapient Nitro is a top digital transformation consultancy that helps businesses develop innovative strategies and solutions to drive growth and improve customer experiences. The project involved redesigning the Axe website to better resonate with the Gen Z audience, which required updating the site's design, color palette, and iconography. I worked closely

As a product UX/UI designer, I collaborated closely with marketing, branding, and developers to revamp the visual identity of the global AXE brand. I redefined layouts, updated typography, iconography, and the color palette. Working in tandem with developers, I ensured the accurate implementation of the new style, incorporating best practices to enhance conversion on the e-commerce site. The project spanned a duration of three months, commencing from initiation to its successful conclusion.