Millions
Pedro Rafael
Millions, a prominent German fitness company with a strong presence in the UK, faced challenges with a low conversion rate despite substantial mobile traffic. My task was to enhance their web presence, with a specific focus on addressing pain points in the checkout process and on product pages. Given the premium nature of their products, emphasis was placed on clearly communicating benefits and materials. The design mandate was to strike a balance between clarity and a sporty aesthetic, ensuring an intuitive and professional user experience from the outset.
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Posted Jan 17, 2024
I established a fundamental design system and implemented top-notch UX practices to ensure a visually appealing yet user-friendly product. With predefined brand
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