Maison83 | Luxury Apparel Brand & Capsule Collection

Maison83 is a luxury apparel brand with its first capsule merch drop Time Earned.

I shaped the creative direction and visual identity for the brand’s founding capsule collection, turning that idea into a refined system for apparel, accessories, and campaign imagery.

The visual language balances luxury streetwear with editorial restraint. Typography, logo applications, garment graphics, and product presentations were designed to feel connected across the collection, rather than like separate assets.

The identity was applied across garment and accessory formats, using considered graphic treatments and a consistent art direction to carry the Time Earned philosophy into physical pieces and marketing visuals.

The founding collection includes hoodie, T-shirt, crewneck, cap, and tote bag designs, supported by apparel mockups, product visualizations, and editorial campaign direction.

Creative direction

Apparel graphic design

Typography and logo applications

Art direction

Product visualization

Campaign and editorial design