Beginners Everything | Brand Identity & Art Direction
Christine Emad ☁︎
Created for Shaza, Beginners Everything is a hands-on crafting studio for curious people, first-timers, and anyone ready to try something new.
The Vibe
Playful. Colourful. A little nostalgic. Always encouraging.
The visual world invites people to get stuck in, make a mess, and enjoy the process without worrying about getting it perfect.
Beginners Everything brand identity
Built to Play
A flexible identity system that works across workshops, studio moments, social touchpoints, and all the little details in between.
Beginners Everything visual system
Beginners Everything mascot, sticker collection and art direction
In the Studio
The brand carries through the whole experience, turning a creative session into something that feels easy to join and hard to forget.
Beginners Everything workshop mascot visuals
Beginners Everything studio visual world between social and print
Made to Take Home
From merchandise to supporting touchpoints, every application keeps the brand lively, warm, and instantly recognisable.
Beginners Everything merchandise applications
What I Created
Brand identity and art direction
Colour and typography system
Kitty mascot development
Photography direction
Workshop and studio visuals
Merchandise applications
Social media templates
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Posted Sep 21, 2026
Brand identity and art direction for a hands-on craft studio that makes creativity feel welcoming and fun.
