Joud | Shampoo Branding & Packaging Design
Christine Emad ☁︎
Joud is a haircare brand centred on rice water shampoo and conditioner. I developed the brand strategy, visual identity, packaging, art direction, and social assets to shape a cohesive brand world around the product range.
Project Scope
The project brought together brand strategy, visual identity, packaging design, art direction, and social assets in one considered system.
The Identity
The identity establishes a cohesive visual language for Joud, creating a consistent foundation for the brand across its product range and communications.
Joud brand identity
Joud visual direction
Joud identity system
Joud brand detail
Packaging & Brand Applications
The visual system was applied across packaging, art direction, and supporting assets to create a recognisable, cohesive expression for the range.
Joud packaging design
Joud packaging application
Joud art direction
Joud brand application
Joud social assets
Joud product range
Joud final brand application
Deliverables
Brand strategy
Brand identity
Packaging design
Art direction
Social media assets
Outcome
The project created a cohesive brand foundation for Joud, bringing its identity, packaging, and social presence into one considered visual system.
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Posted Sep 23, 2024
Brand identity, packaging, art direction, and social assets for a rice water haircare range.
