"RegScale" was looking to completely Re-imagine its brand with a new Layout & Branding. The goal was to create a positive impression, build credibility, and effectively convey the startup's value proposition to potential investors resulting in a raise of $21.5M in funding. The redesign had to be focused not only on allowing customers to learn about the company but also on helping to promote its products and services and increasing revenue.

After the strategy phase, I sat comfortably within the magician personality type. I started with a Low-Fidelity Wireframe. Created two versions.

Based on the observations, the second version of the wireframe had many more key features that we needed especially for the re-design! After a few iterations, we decided to continue with the second version.

Once the Hand-drawn wireframe was finalised, I moved on to convert that into a low-mid-fidelity wireframe in Figma. A few more iterations were made as we moved along with the process.

The Idea was to allocate as much info as possible but also keep things minimal at the same time which was a real challenge. And then the High-Fidelity Prototype was made.

After the redesign, RegScale raised a total of $21.5M in funding over 2 rounds proving that our new branding was a huge success!

We also added 3D graphic assets and big moments of gradient magic & how fun it was to incorporate so many different colours in the redesign!