"Gated" was looking to convey its message with a unique web design of the unwanted emails that get in your inbox every now and then. Our goal was to create a storyline and perfectly convey the idea of how the product works to be showcased for potential investors and users as well! The redesign helped them successfully raise $3.3M in seed funding. The idea is so big that it truly deserves a Manifesto!

Started by creating low-fidelity wireframes. The advantage was a direct buy-in of the approximate structure.

The idea was to show a clutter of mail popping around everywhere making the user understand the pain of unwanted emails while scrolling through the website.

Once, the Low Fidelity wireframe was finalised, I moved on towards converting it onto a cleaner Low-Mid Fidelity Wireframe making it easier to understand the journey throughout the whole page :)

The most difficult objective was to display “clutter in a neat way”, yeah, you heard it right...

The design helped "Gated" to raise $3.3M in seed funding resulting in the success of our project! I had to incorporate multiple complex animations as the user scrolls throughout the page.