Product Launch and Marketing Strategy for B2B/B2C Tech Company

• Successfully implemented an automated B2C stream, driving over 400+ trial requests and a substantial expansion of the user base.
• Spearheaded a complete redesign of the website, resulting in a 2x increase in user engagement rates and a more appealing online presence
• Implemented an automated funnel throughout the user journey, which led to a substantial 2.3x increase in email open rates, enhancing communication with the user base.
• Headed a 4-person marketing team, focusing on continuous improvement, process optimization, and cost reduction, contributing to increased efficiency and profitability.
• Played a key role in producing marketing materials and a product video for the presentation at the LA Accelerator, resulting in an additional $500K investment for Zibra AI.



Zibra AI is a Ukrainian deep-tech company building a platform for creating AI-generated assets for any virtual world or experience.

The platform aims to accelerate and simplify the creation process with the power of generative AI, solving two major content challenges: creating interactive visual effects (VFX) and 3D assets and characters.

Currently, the company is focused on two core layers: Zibra Effects and Zibra Generation. With more than 90,000 developers already benefiting from its platform, Zibra AI's technology has secured a strong position in the industry.

The startup has received a total investment of $2.5 million, reflecting its promising potential.