Multichannel Advertising Campaigns for a Resume Writing Service

Overview

To introduce a new resume-writing service, I executed over 20 targeted advertising campaigns across multiple platforms including Facebook, Instagram, Twitter, TikTok, and Google Ads. This comprehensive approach aimed to build anticipation and maximize conversions for the launch.

Challenges

Introducing a new service required a robust and wide-reaching advertising strategy to effectively engage potential customers and guide them through the sales funnel.

Approach:

Diverse Campaign Execution: Launched more than 20 distinct test campaigns, tailored to different demographics and behaviors across multiple social media platforms and Google Ads.

Landing Page Optimization: Developed a new landing page designed for optimal user experience and conversion rates.

Data-Driven Optimization: Utilized advanced analytics tools to monitor campaign performance, adjusting strategies and reallocating budgets to improve efficacy.

Results

The strategic and varied approach resulted in a significant 40% reduction in bounce rate at all major stages of the sales funnel, heralding a successful market entry for the new service.

Key Learnings

The success of this project underscored the importance of a multi-platform approach, rigorous data analysis, and flexibility in refining advertising strategies to drive better results and higher user engagement.